L'ORÉAL — BEAUTY · SHOPPER LOYALTY CAMPAIGN
Turning drugstore receipts into 5,839 qualified customer profiles.
BEAUTY
A nationwide bill-scan reward campaign for Maybelline, L'Oréal Paris, and Garnier — capturing 5,839 customer records at 48,136 VNĐ per lead.
*The campaign was delivered in collaboration with selected media partners
01 — CHALLENGE
What we walked into
Three sister brands needed one mechanic that could drive incremental purchases across Guardian, Aeon Mall, Big C, and Watson — while solving a harder problem underneath it: an in-store purchase leaves no trace of who bought it. The brands needed a way to turn an anonymous transaction into an actual customer record.
02 — Approach
How we tackled it
We built the loop around instant gratification: buy 279k+ of Maybelline, L'Oréal Paris, or Garnier product, scan a QR code into a mini-app, photograph the receipt, get a random reward on the spot. Every valid receipt triggered a guaranteed reward — from merchandise up to top prizes — while quietly capturing name, phone, email, and address behind the scenes. Support came from vendor social pages, Zalo ads, and in-store activation (PG, cashier, POSM) nationwide.
03 — Outcome
What shipped
The program reached 100% of the original registered-rewards KPI — delivering 8,709 submitted bills, 5,839 participants, and 5,839 customer records at 48,136 VNĐ per lead.
5,839
Participants
8,709
Bills Submitted
48,136 VNĐ
Cost per Lead
100%
of Original KPI
The setup, at a glance
Three brands, one mechanic, one nationwide window. Before the results, here's exactly how the program was built — what it was called, what it asked of shoppers, and what was on offer in return.
- Campaign Name: Tiệc quà gây sốt – Maybelline – L'Oréal – Garnier
- Objectives: Increase sales · Collect user's data
- Participation Mechanics: Buy ≥279k from Maybelline/L'Oréal Paris/Garnier at Guardian, Aeon Mall, Big C, Watson → scan bill for reward
- Location: Nationwide
- Timeline: 31/12/2024 – 31/01/2025
- Prizes: Top: iPhone 16, Dyson Hair Dryer, Aqua Fridge · Merchandise: product samples, bag, mirror, hairclip
- Channels: Vendor social pages (Facebook) & Zalo ads · Offline at store (PG, Cashier, POSM)
From receipt to relationship
A drugstore receipt isn't usually worth much. This campaign made it worth something twice — once as proof of purchase, once as a customer record.
The mechanic stayed deliberately simple: buy, scan, get rewarded — instantly. No waiting for a draw, no uncertainty about whether it "worked."
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