SVR — SKINCARE · LAUNCH & IMC
A new generation of derma, launched to go beyond skincare.
THE BRIEF
Launching SVR Vietnam as a new generation of derma — beyond efficient, beyond safe, beyond pleasant.
*The sequence of SVR launch activities was directed by Reika (our CEO) for strategy and supported by several agency partners for execution.
01 — CHALLENGE
What we walked into
SVR entered Vietnam in March 2025 with more than 62 years of dermatological expertise behind the brand — but as a new name in a crowded skincare market, it needed to earn attention and relevance locally.
The challenge was bigger than introducing another skincare brand. We had to make SVR's philosophy — “The New Generation of Derma” — feel distinctive, credible and desirable to Vietnamese consumers.
02 — STRATEGY
How we tackled it
We built the launch around three distinctive brand territories:
Beyond Efficient. Beyond Safe. Beyond Pleasant.
Rather than communicating dermatological expertise as something clinical and distant, we translated it into a more human promise: when your skin feels better, you feel better — more attractive, more confident and closer to your dreams.
The idea became the foundation for an integrated launch spanning social content, creators, experiential activations, product storytelling and PR.
03 — EXECUTION
What shipped
On 7 March 2025, SVR Vietnam officially launched with “The New Generation of Derma” — turning the three brand territories into a physical and digital experience.
From the #THEHECHUYENDA viral movement and launch event to product-led content, creator reviews and the Sebiaclear campaign, every touchpoint worked to make SVR feel both dermatologically credible and culturally relevant.
75M
#THEHECHUYENDA VIEWS
10M
PEOPLE REACHED
14M
LAUNCH CAMPAIGN VIEWS
12M
SEBIACLEAR CAMPAIGN VIEWS
+53%
SALES VS. PAST PERIOD
THE THINKING
Confidence starts with better skin.
SVR's opportunity was bigger than skincare efficacy. The brand could own the space between dermatological confidence and emotional confidence — showing that when people feel better about their skin, they feel more ready to face everything else.
THE CREATIVE SYSTEM
One idea, many expressions.
A consistent visual and verbal system allowed the campaign to stretch across social, creators, events and product communication — keeping every touchpoint recognizably SVR while giving each execution room to feel native to its channel.
THE JOURNEY
From discovery to consideration.
Discover → Engage → Believe → Act
The launch created broad awareness and cultural participation. Product-led content then gave consumers tangible reasons to believe, moving the conversation from “What is SVR?” to “Which SVR product is right for me?”
THE IMPACT
Awareness created the audience. Proof moved the product.
- 75M views
- 14M launch views
- 12M Sebiaclear views
- +53% sales
THE TAKEAWAY
A new brand doesn't need to enter the category quietly.
SVR arrived with a clear point of view, turned it into something people could experience and gave the product enough proof to keep the conversation moving.
From launch attention to product momentum.
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