MG MOTOR — AUTOMOTIVE · LEAD GENERATION
A Zalo funnel that turned qualified leads into 94% follow-ups.
Automotive
Launched MG Motor’s All New MG5 with Zalo funnel – converting 65% of raw leads into qualified ones, with a 94% follow-up rate.
01 — Challenge
What we walked into
MG Motor needed more than reach for the All New MG5 launch — raw ad clicks don't sell cars. The challenge was turning cold interest into people who'd actually take a consultation call and follow through.
02 — Approach
How we tackled it
Ran a CPL-based funnel across Zalo ads, weighting 70% toward Automotive Set Targeting and 30% toward User Behavior Targeting. Every lead was routed into a direct Zalo consultation call, then a short form — turning a passive click into an active conversation.
03 — Outcome
What shipped
65% of raw leads converted to qualified, and 94% of those completed follow-up — meaning nearly every qualified lead stayed engaged past first contact.
65%
Raw → Qualified Lead
94%
Follow-Up Achieve
70%
Automotive Set Targeting
30%
User Behavior Targeting
From click to conversation
A raw lead means nothing if it goes cold. The funnel was built around one question: once someone clicks, what happens in the next five minutes?
The answer was a direct line, not a landing page — every ad routed into a live consultation call, then a short form to lock in details.
The ad's job was to get attention. Zalo's job was to keep it.
That handoff is where the 94% follow-up rate came from — leads were already mid-conversation by the time they submitted their info.
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