ROHTO — BEAUTY · SHOPPER LOYALTY CAMPAIGN
A 15-day pilot that turned Big C receipts into 640 customer profiles
Beauty
Ran "Rohto 30 years" — a receipt-scan lucky wheel campaign at Big C stores — capturing 640 customer records from 887 submitted bills in a 15-day pilot
01 — Challenge
What we walked into
A 30th-anniversary milestone is easy to celebrate and hard to measure. Rohto needed a mechanic that didn't just mark the occasion but proved it — tying the celebration to real purchase behavior and giving the brand a way to track sales revenue and purchase intention at the individual store level, not just nationwide.
02 — Approach
How we tackled it
The mechanic kept the ask simple: buy Rohto-Mentholatum products at Big C up to the required value, snap a photo of the receipt in the app, and spin a lucky wheel for an instant reward — collected on the spot from promotional staff. Behind that simplicity, every submitted receipt fed back sales and location data, letting the campaign double as a live read on where purchase intent was strongest. The program launched first as a 15-day pilot across Big C stores before the full nationwide run.
03 — Outcome
What shipped
In just 15 days, the pilot generated 887 submitted bills and acquired 640 verified customer records — validating the mechanic and the data-collection loop ahead of a full nationwide rollout running 11/08/2026 – 11/08/2027.
Thirty years, one receipt at a time
A brand anniversary usually just gets announced. This one got measured — every celebration tied back to an actual purchase.
The ask was simple: buy, scan, spin. But that simple loop did double duty — rewarding shoppers instantly while quietly building a live map of where Rohto's 30-year push was actually landing.
A milestone means more when you can trace it back to a real transaction.
Before rolling out nationwide, the mechanic ran as a 15-day pilot across Big C stores — and it held up: 887 bills submitted, 640 verified customer records acquired, enough proof to greenlight the full year-long run.
- Campaign Name: Rohto 30 years
- Objectives: Increase sales · Collect user's data · Track sales revenue & purchase intention at each location
- Participation Mechanics: Purchase Rohto products at Big C to required value → submit receipt → spin lucky wheel → collect reward from promotional staff
- Location: Nationwide
- Timeline: 11/08/2026 – 11/08/2027
- Pilot Phase: 15-day pilot across Big C stores
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