JCB — RECRUITMENT · DIGITAL OOH
163 buildings, 350 screens, 16M+ views in one month.
Recruitment
A one-month elevator Digital Frame campaign for JCB across 163 Grade-A buildings in HCMC and Hanoi, reaching over 16M views.
01 — Approach
How we tackled it
JCB's recruitment message was placed on Digital Frame screens inside elevators across 163 Grade-A office buildings in Ho Chi Minh City and Hanoi — 350 screens in total, running for one month. The format put the message directly in front of a captive, daily-repeat audience: office workers with nowhere else to look during the ride.
02 — Outcome
What shipped
The one-month run generated over 16 million views across the network — a high-frequency, high-visibility result from a channel most campaigns don't touch.
The screen you can't skip
Most media fights for a glance. This one had a captive audience for the length of an elevator ride — no scroll, no skip, no tab to close.
JCB's hiring message ran across 350 Digital Frame screens in 163 Grade-A buildings spanning Ho Chi Minh City and Hanoi, reaching the same office-going audience day after day for a month.
Repetition, not reach, is what makes elevator media work — the same rider sees it going up and coming down.
That frequency is what pushed the campaign past 16 million views in a single month — without a single click required.
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