AN GIA — REAL ESTATE · BRAND CAMPAIGN
A lifestyle-first launch that reached 7.5M and converted at 2.9% CTR
Real Estate
Launched An Gia's Gió Đông tower at The Gió Riverside through lifestyle-led social content — reaching 7.5M people with a 2.9% CTR
01 — Challenge
What we walked into
The Gió Riverside sits in a crowded riverside real-estate segment where every project claims the same view and the same promise of "peaceful living." An Gia needed the Tháp Gió Đông launch to stand out in a feed full of near-identical waterfront renders — without relying on price or specs to do it.
02 — Approach
How we tackled it
Rather than lead with specs and floor plans, the campaign sold the feeling of living in the tower first — mornings with sunlight over the river, coffee on a windy balcony, sunset views. Content ran across Facebook (carousel posts, lifestyle imagery) and TikTok/Reels (the "Lễ công bố Tháp Gió Đông" launch-ceremony announcement), building anticipation ahead of the official 29/06 reveal date.
03 — Outcome
What shipped
The campaign reached 7.5M people, generated 4.7M engagements and 8.2M views, and converted at a 2.9% CTR — with the flagship Facebook post alone pulling 2.7K reactions, 9 comments, and 37 shares.
7.5M
Reach
4.7M
Engagement
8.2M
View
2.9%
CTR
Selling the feeling, not the floor plan
Real estate ads usually open with square meters and unit types. This one opened with wind through a balcony window and coffee at sunrise.
The message centered on how it would feel to live there — not what it would look like on paper. That emotional lead-in carried through both the Facebook lifestyle series and the TikTok launch-ceremony teaser for Tháp Gió Đông.
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